A Study on the Perceived Value of Social Network Service Users Based on Web Text Analysis: Taking renren.com as an Example

To cite this article: LI Shidong & LI Li. (2021). A study on the perceived value of social network service users based on web text analysis: Taking renren.com as an example. Asia-Pacific Journal of Humanities and Social Sciences, 01:2,058-067, DOI:10.53789/j.1653-0465.2021.0102.006.p

To link to this article: https: //doi.org/10.53789/ j.1653-0465.2021.0102.006.p

Abstract: As an important milestone in the development of the Internet, social networking services (SNS) have played a role in promoting personal-centered Internet communication. However, with the rise of public websites and online vloggers, the information received by users is dominated by key opinion leaders (KOL), and it is difficult to get fresh information services based on personal trust. Therefore, it is necessary to study users’ demand for SNS and analyze the problems in the development of traditional SNS websites. This paper takes renren.com as an example and uses ROST Content Mining 6 software of Wuhan University to conduct high-frequency feature word analysis, semantic network analysis and emotional tendency analysis on the proposed content of renren. com released by customers. The purpose is to sort out users’ concerns about SNS websites, construct a value dimension model of social network service users’ perceptions, explore the problems in the operation and development of SNS websites, and analyze the problems in the operation and development of SNS websites. Some suggestions for SNS website service optimization and innovative business development are purposed.

Keywords: user; perceived value; social networking service; renren.com; web text analysis

LI Shidong & LI Li Number 2 APJHSS.pdf